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CUSTOMERS

The bill goes to the phone in their hand

A printed bill is lost in a week. The same bill on WhatsApp is still there in a year, which matters more than it sounds when the customer comes back about a warranty, a return, or an amount they say they already paid.

Also used for reminders and order updates.
WHY IT MATTERS

Sending the bill is the cheapest customer record you will ever keep

Three things follow from the customer having the bill on their phone. Disputes get shorter, because both sides are looking at the same document. Your shop's name sits in their chat list rather than in a drawer. And you have a number attached to a purchase history, which is what makes any later follow-up possible at all.

None of this requires a marketing programme. It requires the bill to be sent at the moment it is made, from the same screen, without anyone deciding to do it.

WHAT IT DOES

What gets sent, and when

The bill, as it is made

Sent from the billing screen to the number on the customer account, as a document the customer can keep. Printing as well is still an option; many shops do both.

Payment reminders

For customers carrying an outstanding, a reminder with the amount and the bills it relates to. Sent when you choose to send them, not automatically.

Order and job updates

Goods ready for collection, a repair finished, an order dispatched. For businesses where the customer is waiting, this removes most of the incoming phone calls.

Offers to people who actually buy from you

Because purchase history sits behind the number, a message can go to the customers it is relevant to rather than to everybody.

IF YOURS WORKS DIFFERENTLY

This is where most of our work starts

What is described above is how Stock2Track does it out of the box, and for most shops that is the end of the conversation. When it is not — when your business does this one step differently and the difference matters — that part gets built. Over two hundred customers run a version of Stock2Track altered in some way for how they work.

How custom development works

Questions owners ask

Do I need a WhatsApp Business account?

For sending at volume, yes, and we will set that up with you. For a shop sending bills one at a time as they are made, a simpler arrangement is usually enough. We will tell you which fits your case at the demonstration.

Can customers reply to it?

Yes, and they do, which is worth knowing before you switch it on. Most shops treat the number as a real line rather than a broadcast channel.

Will this annoy my customers?

The bill will not. Offers can, if they go to everyone regardless of relevance. Sending fewer messages to the right people is both more effective and less likely to get you blocked.